Edan Yang
What I care about: identifying what not to do under real constraints — scarcer than knowing what to do, and independent of budget size.
Since May 2026 · bilingual · newest on top.
I built a skill: making judgment actually land
A 61-page working review, 3 judgment systems, 2 mid-project exits. Abstracting one failure into a reusable skill anyone can run — Decision Translation. Delivery isn't the close; momentum is.
You're not tired — you're paying the tax of the additive era
Unpacking the first layer of the Decision Tax of Setup — Setup Fatigue · framing the shift from an additive to a subtractive era · anchored in Cowan / Leroy / Mark · arguing that subtraction isn't cutting features, it's returning decisions to the user.
On how a certain class of global brands plays · working notes
Working notes on "concept assets" as a form of brand equity · starting from Notion / Muji / Aesop / Calm · first introduction of the Decision Tax of Setup.